What is Embracer Group?Įmbracer Group actually began as a used comic book and video game reseller helmed by entrepreneur Lars Wingefors, but later expanded into video game publishing, via a division known as Nordic Games Publishing. While its acquisitions have been relatively low key so far, its latest foray has put it firmly on the map of modern games history.īut how did we get here – and just what is Embracer Group? Here’s everything you need to know about the rapidly expanding company, and what intellectual property it now owns. Over a decade, the company has slowly grown its influence, to the point where it’s now highly competitive in a growing and vicious market. With the acquisition of nearly every major Square Enix-owned studio and IP, Embracer Group has become one of the largest video game companies in the world.
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